Create a 4,500 square foot prototypical Hurley store experience in their headquarters location in FIVE WEEKS. As if this wasn’t challenging enough, the client asked DBaC to subtly align construction elements to reflect their surf culture and even go so far as to design and create a unique rack system for Hurley.


35 straight days of construction with no breaks for weekends and work being done mostly throughout the night. On site throughout the process were our Senior Superintendent Paul Cernich and DBaC’s owner, John Curci, who also worked exhaustively with the architect to ensure the client’s vision was ensured by all trades.


Not only was the work completed on time, but the client was ecstatic with the results. Th prototype perfectly reflected Hurley’s vision and DBaC was able to create a unique racking system that is still used to this day in Hurley stores.


“I saw John the other day and told him I thought DBaC did a tremendous job for us in an impossible situation and timeframe. But now that we have used other GC’s I said we were spoiled. No one is as good.”